Alderframe Studio · Taking on a small number of projects

Your next digital product, built with care.

Websites, mobile apps, custom software and interactive experiences — designed and built in London by the founder-led studio behind Freshli and RouteSky. Clear prices, written quotes, and one person accountable from first call to launch.

Our own work

We build and run our own products, to the standard we’d build yours.

These are Alderframe’s own apps, not client projects. They’re how we hold ourselves to account: designed, engineered, released and supported by us.

This website is ours too: designed, built, tested and maintained in-house.

Services & prices

Everything you need, priced honestly.

Every price is the total you pay — no VAT, booking fees or card surcharges are added on top. Services with a Book & pay button can be paid online; the rest start with a conversation. From prices are where projects start; we confirm the exact figure in a written quote before you commit, and it won’t change unless you change the scope.

Websites

Websites that work as hard as they look.

From a single launch page to a full company site, shop or customer portal — designed, built, tested and launched by us, on your domain. More about websites

Websites need a few things that aren’t ours to sell — a domain, hosting, and sometimes a content-management, booking or shop platform. You pay those providers directly, in your own name, so you always own your site. We recommend sensible options and tell you the likely running costs before you commit.

Launch Page

1–2 weeks

One beautifully made page for a product, event, idea or personal brand.

Look established from day one, without a big build.

  • A single long-scroll page, designed from scratch
  • Mobile-first, responsive and accessible build
  • Your copy edited and structured for clarity
  • Enquiry, sign-up or booking link wired in
  • Technical SEO: titles, descriptions, sitemap, structured data
  • Launched on your domain, with 30 days of fixes

Not included: Copywriting from scratch, photography, domain and hosting fees, a content-management system.

from £1,800fixed in your written quote

Business Website

3–5 weeks

A professional multi-page site for a small business, practice, restaurant or startup.

A site customers trust, that you can keep up to date.

  • Up to 6 pages, custom-designed around your brand
  • Easy content editing where you need it
  • Contact, booking or menu integration with the tools you already use
  • Accessibility to WCAG 2.2 AA as the target, and fast load times
  • Privacy-friendly analytics and technical SEO
  • Two rounds of revisions, a hand-over session and 30 days of fixes

Not included: Hosting, domain, CMS or booking-tool subscriptions (paid by you, explained up front), copywriting, photography.

from £3,800fixed in your written quote

Bespoke Website

6–10 weeks

A distinctive company, brand or product site with its own design system and considered motion.

A site that tells your story with real craft — and still loads fast.

  • Up to 15 pages and a reusable design system
  • Interactive storytelling and restrained animation
  • CMS set-up, newsletter or CRM forms and analytics
  • Performance, accessibility and technical SEO budgets
  • Three rounds of revisions
  • Launch support and 30 days of fixes

Not included: Third-party subscriptions, licensed fonts or imagery, translation, content production.

from £8,000fixed in your written quote

E-commerce Website

5–8 weeks

An online shop on a proven platform, with a storefront designed for your brand.

Sell online with a shop that feels like yours, not a template.

  • Shopify by default — or another platform if it suits you better
  • Custom storefront design and theme build
  • Up to 50 products set up from your data
  • Payments, shipping and tax settings configured with you
  • Order emails and key policies pages laid out (wording reviewed by you)
  • Training and 30 days of fixes

Not included: Platform, app and payment-processing fees (paid directly by you), product photography, fully custom e-commerce (quoted).

from £6,000fixed in your written quote

Web Apps, Portals & Memberships

Quoted

Customer portals, booking systems, membership platforms and admin dashboards on the web.

Software your customers and team use every day, in any browser.

  • A Discovery Sprint or scoping call first
  • Accounts, roles and secure sign-in where needed
  • Payments, bookings or memberships through established providers
  • Admin dashboards and reporting
  • Testing on real devices and browsers
  • Written quote with milestones before any commitment

Not included: Ongoing hosting and third-party service costs; regulated-industry certification.

QuotedMost first releases £15,000–£40,000

Website Refresh

1–2 weeks

An audit and focused fix of an existing site: speed, accessibility, SEO and polish.

Make the site you already have faster, clearer and easier to find.

  • Written audit: performance, accessibility, SEO, security headers, content
  • Up to 3 days of agreed fixes
  • Before-and-after measurements
  • A short call to walk through findings

Not included: Full redesigns and platform migrations (quoted separately).

from £1,200fixed in your written quote

Mobile apps

Apps for iPhone, Android and beyond.

Native iOS is where we started, and it’s still our deepest craft. We also build for Android and across both, choosing the approach after we’ve looked at what your project actually needs. More about app development

MVP App Build (iPhone)

6–8 weeks

A native iPhone app built in Swift and SwiftUI, ready for the App Store in about two months.

Get a real, polished app in front of users — on a fixed price.

  • Native iOS app for iPhone (iPad optional)
  • Up to 15 screens from an approved design
  • Sign in with Apple and local data storage
  • Push notifications (basic set-up)
  • One connected backend (Supabase or Firebase)
  • TestFlight builds throughout and an App Store-ready final build
  • Full source code handed over to you

Not included: Complex custom backends, payments, AR/ML, watchOS, localisation (quoted).

Paid in three stages: a £5,940 deposit before work starts (we send a secure Stripe payment link once we’ve agreed your start date), £5,940 at the TestFlight milestone and £6,120 on App Store submission. Each later stage is due only when its milestone is delivered.

£18,000fixed price

Android App

8–10 weeks

A professional Android app — new, or an Android version of an existing iOS app.

Reach the customers who don’t use iPhone, with the same care.

  • Scoping first, then the technical approach that fits (native or shared code)
  • Android UI and UX designed around platform conventions
  • Up to 15 screens and one connected backend
  • Testing across a range of Android devices and screen sizes
  • Google Play listing, Data safety and release preparation
  • Source code handed over to you

Not included: Google Play developer account fee, complex integrations, Wear OS or TV apps (quoted).

from £18,000fixed in your written quote

Cross-platform App

10–14 weeks

One product on iPhone and Android, often connected to a web dashboard or shared backend.

Launch on both stores without building everything twice.

  • Discovery and architecture: shared code where it helps, native where it matters
  • Design for both platforms
  • Shared backend, accounts and notifications
  • Optional admin or customer web dashboard (quoted)
  • Device testing on both platforms
  • App Store and Google Play release preparation

Not included: Store developer fees, paid third-party services, ongoing hosting.

from £26,000fixed in your written quote

Apple Platforms & Existing Apps

Quoted

iPad, Apple Watch and Mac apps, widgets and Live Activities, redesigns, bug fixing and performance work.

Make an existing app better, or take it further across Apple devices.

  • Code and design review of your existing app
  • iPad, Apple Watch and macOS targets
  • Widgets, Live Activities, Siri and Shortcuts
  • Redesigns and performance improvements
  • Bug fixing and App Review issues

Not included: Work on code we haven’t reviewed is quoted only after review.

QuotedQuoted after a short review

App Store Launch Pack

1–2 weeks

Everything App Review wants, from listing copy to privacy answers.

Launch on the App Store without the guesswork.

  • App Store listing copy: name, subtitle, description, keywords
  • 5 sets of localised screenshots (US, UK + 3 markets)
  • Privacy label set-up
  • Draft Privacy Policy, Terms and EULA (templates — solicitor review recommended)
  • Submission and one resubmission if needed
  • One-page press kit

Not included: PR outreach, paid acquisition. Google Play launch preparation is quoted on request.

Quiet Polish

2 days

A short, focused pass over an existing iOS app — the small fixes that make it feel right.

The smallest way to start working with us.

  • Written audit of UI, UX, motion and microcopy
  • Up to 8 small fixes, agreed from the audit, implemented
  • A fresh TestFlight build
  • A short call to walk through findings

Not included: New features, backend or architectural work. We confirm the fix list and price after a quick look at your app.

from £950fixed in your written quote

Software

Custom software for the way you work.

Internal tools, dashboards, booking and customer systems, integrations and carefully scoped intelligent features — built to fit your business, not the other way round.

Discovery Sprint

5 days

A focused week that turns an idea into a written brief you could hand to any team.

Know exactly what to build, what to leave out, and roughly what it will cost.

  • 60-minute kickoff call
  • Review of up to 5 comparable products
  • User journeys and key flows mapped
  • Feature prioritisation (Must / Should / Could / Won’t)
  • Written product brief (10–15 pages)
  • Lightweight technical architecture sketch
  • Honest go / no-go recommendation

Not included: Visual design, prototypes and code (separate services).

from £2,500fixed in your written quote

Custom Business Software

Quoted

Internal tools, customer and booking systems, inventory, reporting and dashboards.

Replace the spreadsheets and workarounds with software that fits.

  • Scoping and a written quote with milestones
  • Databases, APIs and third-party integrations
  • Admin and customer dashboards, reporting and data visualisation
  • Workflow automation and software modernisation
  • Testing, documentation and hand-over
  • Optional ongoing support plan

Not included: Regulated-industry accreditation, guaranteed third-party integrations before assessment.

QuotedMost first releases £12,000–£35,000

Intelligent Features

2–4 weeks

Carefully scoped AI-powered features: search, document processing, classification and natural-language tools.

Useful automation your customers and team can rely on — with sensible guardrails.

  • Assessment of whether AI is the right tool at all
  • One well-defined feature in your app, site or system
  • Privacy, security and data-handling review
  • Testing against real examples, with fallbacks when it’s unsure
  • Clear documentation of limits and running costs

Not included: Third-party model or API usage costs (paid by you), guaranteed accuracy or business results.

from £4,500fixed in your written quote

Design

Design that makes the product make sense.

Interfaces, prototypes, brand identity and motion — on their own, or as the first stage of a build.

Figma Prototype

2 weeks

A click-through prototype so realistic you can demo it before any code is written.

See, test and share the product before you commit to building it.

  • Information architecture and screen map
  • Wireframes for up to 12 screens
  • Full visual design (Light and Dark)
  • Interactive Figma prototype
  • Basic component library
  • 2 rounds of revisions
  • Figma file ownership transferred on full payment

Not included: Custom illustration, motion design, code.

Brand Sprint

5 days

A light, clear brand — logo, colour, type and a mini-guide.

Look considered and consistent everywhere you show up.

  • Logo and app icon: 3 directions, 1 refined
  • Colour system
  • Typography stack
  • One-page brand mini-guide (PDF)
  • App-icon exports at every iOS size

Not included: Full brand systems, motion identity, marketing collateral (quoted).

from £2,400fixed in your written quote

Motion & Interactive Design

1–3 weeks

Website animation, product demonstrations, interactive storytelling and digital presentations.

Explain your product in a way people remember.

  • Concept and storyboard
  • Motion design for web or app
  • Accessible, reduced-motion-aware implementation
  • Performance-tested on mobile
  • Source files handed over

Not included: Video production, voice-over, licensed music.

from £2,500fixed in your written quote

Support

Looking after it once it’s live.

Clear monthly plans with a fixed amount of time, stated response times and honest exclusions. No unlimited promises.

Need something beyond your plan? Extra work is £95 per hour, agreed in writing before we start. One-off projects end on delivery; plans run month to month and can be cancelled with 30 days’ notice.

Website Care

Monthly · 30 days’ notice

Peace of mind for a website we’ve built or reviewed.

Someone keeping an eye on it, so you don’t have to.

  • 1 hour of changes each month
  • Updates, uptime monitoring and certificate checks
  • Security-header and backup checks where your host allows
  • Reply within 2 working days

Not included: Hosting and third-party fees, new pages or features (quoted). Unused time doesn’t roll over.

£150per month

Website Care Plus

Monthly · 30 days’ notice

For sites that change often or matter a lot to your business.

Regular improvements, not just maintenance.

  • 3 hours of changes each month
  • Everything in Website Care
  • Quarterly performance, accessibility and SEO check
  • Reply by the next working day

Not included: Hosting and third-party fees, larger projects (quoted). Unused time doesn’t roll over.

£350per month

Growth Retainer (App Care)

Monthly · 30 days’ notice

Ongoing development for a live app: fixes, small features and store upkeep.

Keep your app healthy and improving month after month.

  • 10 hours of development or design time a month
  • Bug fixes and small enhancements
  • App Store metadata refreshes
  • Monthly health report
  • Priority email and WhatsApp replies
  • Up to 5 unused hours roll over each month

Not included: Major new features (quoted), paid-media management.

How it works

From first message to launch day.

  1. 01

    Tell us what you need

    Use the enquiry form, WhatsApp or email. A few sentences is enough to start.

  2. 02

    Get a clear scope and quote

    We reply within 2 working days, usually with a short call, then send a written scope and fixed quote — free, no obligation.

  3. 03

    Agree the plan and payments

    You approve the scope, timeline and payment stages in writing before anything is charged.

  4. 04

    Design and build

    You see progress throughout: designs to review, staging links and test builds.

  5. 05

    Review, test and deliver

    We test on real devices and browsers, fix what you find, launch, and hand everything over.

  6. 06

    Optional ongoing support

    Keep improving with a monthly plan, or come back whenever you need us.

Payment

How payment works.

No card fees and no surprises: the price on this page, or in your written quote, is the price you pay.

Online

Secure checkout

Services with a Book & pay button, deposits and monthly plans are paid on a secure Stripe Checkout page, which shows the exact amount before you pay.

  • Visa · Mastercard · Amex and other cards
  • Klarna on eligible orders · Revolut Pay
  • Apple Pay or Google Pay on supported devices

Fee to you: none.

Invoice

Bank transfer

Quoted projects, care plans and orders over £3,000 can be paid by UK bank transfer against an invoice.

  • Faster Payments to Alderframe LTD’s business account
  • Account details on your invoice only

Fee to you: usually none from your bank.

Staged payments

Larger projects are paid in stages, written into your quote. Typically:

  • 33% deposit to reserve your start date and begin
  • 33% at an agreed mid-project milestone
  • 34% on delivery

Each later payment is due only once the milestone it pays for has been delivered. Your cancellation rights apply to the deposit.

Card payments are processed by Stripe Payments UK Ltd, authorised by the Financial Conduct Authority (FRN 752443); Alderframe never sees your card number. Smaller one-off items booked online are paid in full when you book. Monthly plans are billed in advance. Our prices are in pounds sterling; if Stripe offers to show the total in another currency, choose GBP to pay exactly the listed price.

Start a conversation

Tell us about your project.

A few details help us reply with something useful. You’ll hear back within 2 working days, during UK office hours. There’s no charge for a quote.

Prefer to talk? WhatsApp or email [email protected].

FAQ

Common questions.

Ready when you are

A small studio building things worth keeping.

Tell us what you’re thinking about. If we’re not the right fit, we’ll say so — and point you somewhere better if we can.