Acceptable Use Policy.

This Acceptable Use Policy applies to every Build With Alderframe engagement and forms part of the Service Terms. It says what we will and won’t take on as a project. It exists so neither party wastes the other’s time at the enquiry stage.

1. The basics

Alderframe LTD reserves the right to decline or terminate any engagement that, in its reasonable judgement, falls outside this policy. Decisions are made by Alderframe’s founder and explained in writing to the client.

2. What we won’t build

• Apps or services that break UK or applicable foreign law, including but not limited to: weapons, illegal drugs, illegal gambling, unlicensed financial services, unlicensed cryptocurrency exchanges, money-laundering tools, sanctions evasion.
• Apps designed to harass, intimidate, defame, dox, or stalk any person or group.
• Apps that sexualise or endanger minors in any form, including CSAM (Child Sexual Abuse Material). Zero tolerance, no exceptions, with mandatory reporting to UK authorities if encountered.
• Apps that infringe third-party intellectual property — clone an existing branded experience, use copyrighted assets without licence, or repackage another developer’s work.
• Apps that promote violence, terrorism, or hate against any protected characteristic under the Equality Act 2010.
• Apps with predatory dark patterns: hidden subscription auto-renewal, fake scarcity timers designed to deceive, deceptive cancellation flows, manipulative ratings prompts that hide the App Store rating system.
• Anti-vaccine, climate-denial, or election-manipulation apps and campaigns.
• Apps that evade Apple App Review by misrepresenting purpose or scope, or that try to enable functionality forbidden by the App Store Review Guidelines.
• Apps designed to scrape, screen-grab, or extract data from third-party platforms in breach of their terms of service.
• Apps providing regulated services (e.g. healthcare diagnosis, financial advice, legal advice) without proper accreditation and oversight by the client.
• Adult / explicit content apps targeting Apple platforms (forbidden by App Store Review Guidelines).

3. What we will build with caution

The following categories are not refused outright, but require an honest enquiry conversation and may include extra contractual safeguards:

• Apps in regulated spaces (FinTech, healthcare, education, child-facing). We will only proceed where the client demonstrates appropriate licensing, regulatory permissions, or partnership with a regulated entity.
• Apps involving AI / ML model outputs to end users. We will help build them but require honest UX disclosure of AI involvement and confidence levels, in line with the EU AI Act 2024 transparency principles.
• Apps with sensitive personal data (health, sexuality, political views, religion). Will only proceed with the client signing the Standard DPA from /legal/subprocessors.html and demonstrating appropriate consent flows.
• Apps involving children as a target audience. We will follow the Apple Kids Category requirements and the UK Age Appropriate Design Code (Children’s Code).

4. Client conduct standards

Building software is collaborative. We expect, and commit to:

• Mutual respect. No abuse, no threats, no harassment in any direction. Disagreement is fine; contempt is not.
• Honest content. Client-supplied copy, claims, screenshots and reviews are truthful and lawful. We won’t fabricate App Store reviews, user counts, or testimonials.
• Permissioned assets. Any logo, image, font, music, or text the client supplies is theirs to supply, or properly licensed.
• Lawful sources. Funds paying for the engagement come from a legitimate, declared source.
• Compliance with this AUP. Continuing to ask Alderframe to build something prohibited above is grounds for immediate termination with no refund of work already done.

5. What happens if we have to decline

If we decline a new enquiry, we’ll say so within a working day and (where helpful) recommend a more appropriate route. No fee is charged for a declined enquiry.

If we have to terminate a project mid-flight under this policy, we’ll: (a) put it in writing with the specific reason; (b) refund any unstarted milestones in full; (c) invoice only for work delivered to the point of termination; (d) deliver the partial work product to the client so they can continue elsewhere if they wish.

6. Reporting

If you have a concern about how this policy is being applied — or believe Alderframe has accepted a project that breaches it — email [email protected] with the subject “AUP concern”. We take every report seriously and respond within 14 days.

7. Changes

We may update this policy as UK law evolves or as our practical experience widens. Material changes will be announced at the top of the Service Terms and will not apply retroactively to engagements already in progress.

Solicitor-review note. This policy is published in good faith and reflects current UK law and the App Store Review Guidelines as Alderframe LTD understands them on 27 June 2026. It is not legal advice. Alderframe LTD recommends having a qualified UK solicitor review this policy in the context of your specific industry before relying on it.