Legal · Cookies

Cookies & Tracking.

A plain-English statement on what cookies and tracking technologies alderframe.co.uk does and doesn’t use. PECR-compliant. Last reviewed: 27 June 2026.

UK’s Privacy and Electronic Communications Regulations 2003 (“PECR”) require websites to tell visitors about cookies and to get consent for any that aren’t strictly necessary. This page is that statement for alderframe.co.uk.

The short version

alderframe.co.uk does not set any analytics, advertising, or cross-site tracking cookies. We do not use Google Analytics, Meta Pixel, TikTok Pixel, LinkedIn Insight, Hotjar, Mixpanel, or any equivalent. We do not run third-party advertising of any kind. We do not share visit data with anyone.

The only cookies set on this domain are strictly-necessary cookies from our infrastructure provider Cloudflare, used to keep the site fast and secure. Under PECR these are exempt from consent because they are essential to deliver the service you have asked for (i.e. loading a webpage you typed in).

Cookies set on alderframe.co.uk

  • __cf_bm — set by Cloudflare for bot management. Lifetime: 30 minutes. Strictly necessary; PECR-exempt.
  • cf_clearance — set by Cloudflare after a CAPTCHA / bot challenge to remember that this browser passed. Lifetime: up to 1 year. Strictly necessary; PECR-exempt.
  • __cflb (sometimes) — set by Cloudflare for session affinity to one of its edge nodes. Lifetime: session. Strictly necessary; PECR-exempt.

That’s it. No other cookies are set on alderframe.co.uk.

Local storage on alderframe.co.uk

The site uses minimal localStorage entries to remember preferences and motion settings between visits on the same device. These are not cookies and are not transmitted to any server.

What happens when you leave alderframe.co.uk

When you click a link that takes you to another site, that other site’s cookie policy applies. The most common are:

  • Stripe Checkout (checkout.stripe.com, buy.stripe.com) — when you book a Build With Alderframe service. Stripe sets strictly-necessary cookies for payment processing and SCA. See stripe.com/cookies-policy.
  • App Store — when you tap a Download on the App Store badge. See apple.com/legal/privacy.
  • WhatsApp — when you tap a Chat on WhatsApp button. See whatsapp.com/legal/privacy-policy.
  • Product Hunt, X, Instagram, TikTok, Facebook — when you tap social links on our pages. Each has its own published policy.

Why we don’t use analytics

We’ve deliberately chosen not to track our visitors. We get enough signal from how many WhatsApp messages and emails arrive, and we’d rather a visitor leave the site feeling treated with respect than become a row in an analytics dashboard. If we change this in future, we’ll publish what changed and seek PECR consent up-front for any non-essential cookies.

Server logs

Cloudflare processes basic request logs (timestamp, IP address, URL, user agent, response code) for the purposes of security, fraud prevention, performance monitoring, and abuse detection. These logs are retained for a short period by Cloudflare and are not shared with Alderframe in personally identifiable form.

Doing not tracking

If you send a Do Not Track or Sec-GPC (Global Privacy Control) header, we already honour the spirit of it — there is nothing non-essential to disable.

Changes

If we ever add anything non-essential, this page will be updated and a clearly-visible cookie banner will appear seeking your consent before the new cookie is set. Until that day, no banner is shown because none is required.

Contact

Questions about cookies: [email protected]. To report a concern to the UK Information Commissioner: ico.org.uk.

Solicitor-review note. This statement is published in good faith and reflects current UK PECR position as Alderframe LTD understands it on 27 June 2026. It is not legal advice.