Press & Brand

A quick kit for writers,reviewers & partners.

Everything you need to cover Alderframe — a fact sheet, ready-made copy, our marks and colours, and a direct line for media enquiries.

Fact sheet

At a glance.

Studio
Alderframe Ltd
Based in
United Kingdom
Registered
England & Wales
Focus
Apps & digital products
Platforms
iPhone · iPad · Apple Watch · CarPlay
First product
Freshli (iOS) — live on the App Store
Live on the App Store
RouteSky: Weather Route GPS (iOS) — released August 2026; version 3.3 October 2026
In development
VeloScore (iOS) — live scores across eleven sports
Web
alderframe.co.uk
Press contact
[email protected]

Boilerplate

Ready-made copy.

Use whichever length fits your piece. All three are cleared for editorial use.

One-liner

Alderframe is a UK product studio designing and building polished apps and digital products.

Short — ~50 words

Alderframe is a small UK studio — registered in England and Wales — designing and building polished digital products for Apple platforms. Its working principle is quiet craft: careful engineering, considered design, and the details that make a product feel inevitable. Its apps Freshli and RouteSky are live on the App Store, and Alderframe Studio builds websites, apps and software for a small number of clients.

Long — ~120 words

Alderframe Ltd is a United Kingdom product studio designing and building polished apps and digital products for Apple platforms. The studio works to three principles — clarity, intention, and finish — shipping software with refined interfaces, careful defaults, and respect for the people who use it. Alderframe is independent and founder-led. It builds a small, deliberate slate of its own products and, through Alderframe Studio, takes on a limited number of client projects: websites, apps and custom software. The studio’s first product, Freshli: Food Expiry Tracker, an iOS app that helps households use food before it goes off, is live on the App Store alongside RouteSky: Weather Route GPS, turn-by-turn navigation that shows the weather along the whole route, with CarPlay and Apple Watch. VeloScore, a live scores app covering eleven sports, is in development. Alderframe is headquartered in the United Kingdom and registered in England and Wales.

Brand marks

Logo & downloads.

SVG is preferred for digital use. Please don’t stretch, recolour, or add effects. Keep clear space around the mark equal to the height of the inner "A".

Alderframe mark — white on dark
Mark · Light on dark SVG · PNG 512 · PNG 192
Alderframe mark — black on light
Mark · Dark on light SVG
Alderframe mark — filled black tile
App icon · Tile SVG · PNG 180

Colours

Palette.

A small, deliberate palette built in OKLCH for perceptual consistency. A near-black canvas carries the weight; warm champagne marks moments of attention; mint teal is reserved for live signals.

Canvas oklch(12% 0.008 264) Deep near-black with a faint warm cast — the page surface.
Ink oklch(98% 0.008 84) Primary text and headlines — high-contrast warm white.
Accent oklch(86% 0.10 78) Warm champagne — links, focus rings, brand moments.
Signal oklch(80% 0.14 165) Mint teal — reserved for “live” status and active states.

Stated in OKLCH so each colour holds its perceptual lightness across the gamut. Equivalent sRGB hex values are available on request — tone-mapped previews may vary by display.

Typography

Type stack.

Display · SF Pro Display

Polished apps and digital products.

Apple’s system typeface, served by the device — no web fonts are downloaded. Weights 600–700, tight letter-spacing at display sizes. Falls back to Helvetica Neue, Segoe UI or Roboto elsewhere.

Body · SF Pro Text

Clarity is the first discipline. Strip a product back to what matters — every screen, every word, every interaction earns its place.

Weights 400–600. Comfortable reading measures, generous line-height.

Products

Current slate.

  • Freshli: Food Expiry Tracker Live · v3.0

    An iOS app from Alderframe that tracks food expiry dates across fridge, freezer and pantry. Items are added by barcode scan, receipt capture or by hand; Freshli sends one clear daily reminder before food turns, suggests recipes built around what needs using (on-device with Apple Intelligence where supported, with an offline matcher everywhere else) and totals the food and money saved. Version 3.0, released 29 September 2026, redrew every screen and rebuilt Scan Fridge and Smart Add, with Dynamic Type, VoiceOver, Reduce Motion and Increase Contrast supported throughout; it requires iOS 17 or later. Free, with an optional Freshli+ subscription; iPhone, iPad and Apple Watch; 33 languages. Freshli home · Download on the App Store · Product Hunt.

  • RouteSky: Weather Route GPS Live · v3.3

    Turn-by-turn navigation from Alderframe with Apple Weather’s forecast for the entire route, lined up with the hour the driver reaches each stretch — rain onset, fog, snow, ice risk and low-sun glare, plus official weather warnings with the issuing agency named. Every route gets an explained Journey Score, and RouteSky suggests the calmest time to leave. Version 3.3 (October 2026) added avoid-motorways and avoid-tolls options and a preference for simpler roads, speed limits where OpenStreetMap maps them, lane guidance at supported junctions, traffic incidents on the road ahead, Smart Stops, UK fuel prices and car parks, with more of it on CarPlay and Apple Watch. Community hazard reports are optional and carry no name or profile. No account, no ads, no tracking. Free; iPhone with CarPlay and Apple Watch, iOS 18 or later; RouteSky Pro by subscription or one-time Lifetime purchase. RouteSky is an advisory tool, not a safety system: what you see on the road always wins. Download on the App Store · RouteSky home · Support.

  • VeloScore In development

    A live scores app for iPhone covering eleven sports — football across dozens of competitions, the NBA, NFL, NHL, MLB, Formula 1, rugby, handball, volleyball, Australian rules and MMA — in one calm, fast feed. VeloScore reads from the device before it asks the network, so it opens straight to your matches even on a failing connection, and it says plainly how fresh each score is. Live Activities, Home Screen and Lock Screen widgets, and spoiler protection. Not yet on the App Store. VeloScore home.

Press contact

Get in touch.

For interviews, quotes, embargoed previews, or review copies, email us with [PRESS] in the subject so it reaches the right reader quickly.

[email protected]