Freshli · Account

Delete Your Freshli Account.

Three taps in the app, or one email to us. Here is exactly what gets deleted and what we have to keep.

Freshli has an account so your kitchen survives a phone upgrade and so we can remind you about food when the app is closed. You can delete that account, and everything in it, at any time — from inside the app, or by asking us.

Delete your account in the app

  1. Open Freshli.
  2. Go to Profile.
  3. Tap Account, then Delete account.
  4. Confirm. The account is deleted straight away — there is no waiting period and no need to contact us.

Or ask us to do it

Email [email protected] with “Delete my account” in the subject line, from the email address the account uses. We will confirm and delete it. We aim to do this within 5 working days and in any case within one month, as the UK GDPR requires.

What gets deleted

  • Your login and email address.
  • Your profile — display name, household size, preferences, streaks, achievements and saved totals.
  • Every item in your fridge, freezer and pantry, including any photo you attached.
  • Your push notification tokens, so reminders stop.
  • Any listings you shared with people nearby.

Deleted data is removed from the live database immediately and rolls out of encrypted backups within 30 days.

What we keep, and why

  • Purchase and tax records. If you bought anything, Apple holds the transaction and we keep the receipt metadata for at least 6 years from the end of the relevant financial year, because UK tax law requires it. This does not include your card details, which we never see.
  • Product analytics. Events already recorded are detached from your account identifier so they can no longer be linked to you, and are deleted in the ordinary 24-month cycle.
  • Support emails. Correspondence is kept for a reasonable period so we have a record of what was asked and answered, then deleted.

Deleting some things without deleting everything

You do not have to delete the whole account to get rid of something. Deleting an item in the app removes it and its photo. Turning notifications off in Profile removes your push token. If you only want part of your data removed, email us and say which part.

Deleting the app is not the same thing

Removing Freshli from your iPhone deletes what is on the device, but your account and its contents stay on our database until the account itself is deleted. Use one of the routes above if you want it gone.

Your other rights

You can also ask for a copy of your data, ask us to correct it, or object to how we use it. See the Freshli Privacy Policy. If you are unhappy with how we have handled your personal information you can complain to us directly under section 164A of the Data Protection Act 2018, and to the Information Commissioner’s Office at any time.

Last reviewed: 31 August 2026.