Freshli Privacy Policy

This Privacy Policy applies specifically to the Freshli iOS application and any related Freshli services (together, "Freshli"). It is published by Alderframe Ltd ("Alderframe", "we", "us", "our"), a company incorporated in England and Wales. It sits alongside the main Alderframe Privacy Policy; where this Freshli-specific Policy gives more detail or differs, this Policy prevails for Freshli.

Freshli is built around on-device intelligence. Your pantry contents, item photos, expiry dates, and usage history stay on your iPhone unless you explicitly opt in to iCloud sync. We do not see them. The minimal data we do process is limited to what is genuinely needed to run, secure, and improve the App.

1. Controller

The controller of personal data processed in connection with Freshli is Alderframe Ltd, registered in England and Wales. For Freshli privacy matters, contact [email protected]. Our supervisory authority is the UK Information Commissioner's Office (ICO).

2. What stays on your device

The following are stored locally on your iPhone (and, only if you turn it on, synced via your iCloud account under Apple's terms — Alderframe never receives them):

• Your pantry / item list (names, quantities, locations).
• Item photos or scanned labels.
• Expiration dates, reminders and preferences.
• Apple Intelligence inferences (suggestions, categorisations) generated locally by Apple's on-device models.
• Notification preferences and any in-App settings.

We have no access to this content. It is not transmitted to Alderframe's servers. If you delete an item in Freshli, it is removed from local storage; iCloud copies are removed in line with Apple's sync behaviour.

3. What we (or Apple) do process

The categories below are processed for operating Freshli. The actual categories used are reflected in the App Store "App Privacy" entry for Freshli.

• Diagnostic data — crash reports, anonymous performance metrics and basic device information (model, OS version, locale) that Apple may share with us through App Analytics and Xcode Organizer to help us fix bugs and improve stability. You can disable sharing in Settings → Privacy & Security → Analytics & Improvements on your device.
• Purchase metadata — if Freshli offers paid features, in-app purchases or subscriptions, Apple processes payment and provides us with transaction metadata (product identifier, purchase date, subscription status, and a transaction receipt). We do not see or store your payment card information.
• Support communications — anything you send when contacting [email protected]: your email address, message contents, and (optionally) any screenshots you attach.
• Device identifiers used to operate the App — Apple-generated identifiers such as the Identifier for Vendors (IDFV) used solely for security, diagnostics and crash deduplication on your device. Freshli does not currently track you across other apps and does not access the device's advertising identifier (IDFA). If that ever changes, Freshli will request your explicit permission via Apple's App Tracking Transparency prompt before doing so.

Freshli does not seek special-category personal data (health, biometric, or political opinion). The pantry contents you record are not health data and are not shared with anyone.

4. Why we process this data & legal basis (UK GDPR)

• Operating Freshli — to provide the App's features and any purchase you make. Legal basis: performance of a contract with you (Art. 6(1)(b)).
• Keeping Freshli secure and reliable — to detect and fix crashes, prevent abuse, and enforce these terms. Legal basis: our legitimate interests in providing a reliable App (Art. 6(1)(f)) and legal obligation where applicable.
• Improving Freshli — to understand which features work and which do not, from aggregate crash and performance metrics. Legal basis: your consent (Art. 6(1)(a)) where iOS asks; otherwise our legitimate interests.
• Responding to support requests — to reply to your message. Legal basis: our legitimate interests in providing customer service, or performance of a contract.
• Compliance and legal claims — to meet legal obligations and to establish or defend claims. Legal basis: legal obligation (Art. 6(1)(c)) and legitimate interests.

5. Children

Freshli is not directed to children under 13 (or the minimum age of digital consent in your country, whichever is higher). We do not knowingly collect personal data from such children. If you believe a child has provided us with personal data, contact [email protected] and we will promptly delete it.

6. Who we share Freshli data with

We do not sell personal data. We share only with:

• Apple — for App Store distribution, in-app purchases, subscriptions, App Analytics, TestFlight (for any beta testing), App Store Connect privacy reporting, push notifications (APNs), and (only if you opt in) iCloud / CloudKit storage of your pantry data under your iCloud account. Apple's own Privacy Policy applies to its processing.
• Email / support tools — to receive and reply to messages you send us.
• Hosting and content-delivery providers — for the Freshli web pages on alderframe.co.uk.
• Professional advisers — lawyers, accountants and insurers, bound by confidentiality.
• Authorities and successors — where lawfully compelled or in connection with a corporate transaction (with personal data transferred subject to the protections in this Policy).

7. International transfers

Some service providers are located outside the United Kingdom. Where personal data is transferred internationally, we rely on the legal mechanisms set out in the main Alderframe Privacy Policy — UK adequacy regulations, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses — together with encryption in transit and at rest where appropriate.

8. Retention

• On-device pantry content — kept until you delete it or uninstall Freshli. iCloud copies follow Apple's sync rules.
• Diagnostics & crash data — typically up to 12 months.
• Purchase records — at least 6 years from the end of the relevant financial year, to meet UK tax and accounting obligations.
• Support correspondence — up to 3 years after the issue is closed.

9. Your rights

Subject to applicable law, you have rights of access, rectification, erasure, restriction, portability, objection, and the right to withdraw consent. You also have the right to complain to the UK Information Commissioner's Office or your local supervisory authority. To exercise any right relating to Freshli, email [email protected]. We may need to verify your identity and will respond within one month, extendable by two months for complex requests.

10. Security

Pantry data sits on your iPhone, protected by your device passcode, Face ID / Touch ID, and Apple's platform security. For data we do process, we maintain appropriate technical and organisational measures including TLS in transit, encryption at rest where appropriate, least-privilege administration, and routine review of vendors. No system is perfectly secure; if you believe your account or data has been compromised, contact us immediately.

11. Changes to this Policy

We may update this Policy from time to time. The "Effective" and "Last updated" dates above show when it was last revised. Material changes will be flagged in the App, on this page, or by email where appropriate.

12. Contact

For Freshli privacy questions, write to [email protected]. For broader matters, see the main Alderframe Privacy Policy.